С 15 июня 2013 года будет действовать новая политика ГВ.
Кусок документа "перехваченный" у американских ритейлеров ... но я думаю придет и к европейским ...
Если в кратце , то вводится запрет на любую продажу товаров ГВ через онлайн любым способом, кроме как через офф. сайт ГВ.
Что скажет общественность ?
1. Online Sales Reserved To Games Workshop:
For the reasons set forth below, GAMES WORKSHOP believes that its best interests are served by reserving online retail sales of its products in North America to GAMES WORKSHOP’S own corporate website. GAMES WORKSHOP does not permit the online retail sale of its products by Retailers located in the United States or Canada. By way of illustration, but not limitation, North American Retailers are not permitted to sell GAMES WORKSHOP products on any website, web-portal, third-party web-portal or other Internet-based platform of any kind. This prohibition includes any form of online shopping cart that would enable a Consumer to order or purchase GAMES WORKSHOP products on-line.
2. Reasons for Policy Prohibiting Online Retail Sales
As referenced above, online sales of GAMES WORKSHOP products by independent Retailers can have an adverse commercial impact on GAMES WORKSHOP’S distribution and retail network and its intellectual property portfolio. In light of this impact, and in careful consideration of GAMES WORKSHOP’S vital interests in the promotion of its products and the hobby they serve, GAMES WORKSHOP has concluded that the business is best served by: (a) encouraging the in-store retail sale of its products by independent brick-and-mortar Retailers; and (b) reserving and vesting all online retail sales of GAMES WORKSHOP products via GAMES WORKSHOP‘S corporate website. Among the compelling business reasons supporting this decision are the following:
● In-Store Display and Sales Support: The in-store retail environment provides a Consumer (whether a first-time customer or game enthusiast) with the ability to see, touch, and feel GAMES WORKSHOP products before making a purchasing decision. In-store displays of product enhance the retail purchasing experience and help introduce and grow the hobby.
● Community Support: The in-store retail environment further enhances the hobby by providing a place for Consumers to interact with one another and the hobby they share. The hobby is best supported by brick-and-mortar retail locations that allow hobbyists to interact with each other through playing the games, sharing of painting and modeling techniques and the formation of face-to-face interactive clubs. Brick-and-mortar Retailers are the preferred, and in some geographic areas, the only method of such interaction to sustain and grow the hobby.
● GAMES WORKSHOP’s Online Promotion of the Hobby: GAMES WORKSHOP’S corporate website provides a number of features and links that serve to promote the hobby, as well as the products. GAMES WORKSHOP’S corporate website provides an on-line complement to, not a substitution for, the in-store promotion of the hobby in a way that is consistent with the company’s brand and Consumer expectations. By reserving online sales to GAMES WORKSHOPS’ corporate website, GAMES WORKSHOP can present and offer the complete breadth and depth of its product line to online Consumers. The GAMES WORKSHOP brand represents more than just one or two of its most popular items.
● Uniform Presentation of the Brand on the Internet: It is important that the GAMES WORKSHOP brand be presented with a single, clear online focus. By reserving online sales activity to GAMES WORKSHOP’S corporate website, the one site allows GAMES WORKSHOP to present and develop a uniform online image for the brand that can be more readily and easily changed as new products are added and the brand evolves.
● Enhance Online Consumer Tracking: By focusing all online Consumers on one sales website, GAMES WORKSHOP is able to improve tracking and understanding of GAMES WORKSHOPS’ customer base. Better Consumer information and feedback will enable us to better predict trends and Consumer preferences, so that we can conform our product lines to meet Consumer demand.
● Protection of GAMES WORKSHOP Intellectual Property: Online sales and marketing of GAMES WORKSHOP products by independent Retailers can lead to increased instances of misuse and infringement of GAMES WORKSHOP’S trademarks and copyrights. By reserving online retail sales to itself, and providing the guidelines set forth below for on-line advertising of products available for sale in the retail stores of its Retailers, GAMES WORKSHOP believes it can maintain better control over its marks and its brand.
● Prevention of Free-Riding: One of the central business considerations supporting GAMES WORKSHOP’S decision to reserve online retail sales to its own corporate website is to prevent free-riding by online retailers. Brick-and mortar Retailers committed to the promotion of the hobby make significant investments including, among other things, a physical location for Consumers to shop for the products, knowledgeable and well-trained in-store staffing and, in certain instances, in-store gaming areas for game enthusiasts. Internet retailers do not make the same investment in promoting the hobby, yet have the ability to siphon off well-educated and serviced customers and potential customers by selling the same products over the Internet. Besides the inherent unfairness of this free-rider effect, GAMES WORKSHOP remains concerned that if this disparity were permitted to exist, it would undermine the investment made by our in-store Retailers, discourage future similar investments by new Retailers, and substantially impair the in-store retail method of sale most effective for our products.
● Online Privacy: Consumers who are reluctant to purchase online often cite privacy as a major reason for the reluctance to embrace e-commerce. Focusing Consumers to one online site will allow GAMES WORKSHOP to have consistent information collection and use practices that preserve consumer privacy, and communicate those practices, clearly and persuasively to Consumers. GAMES WORKSHOP believes that this level of privacy protection will encourage greater participation in the hobby
